OkCupid’s ‘Love are…’ reclaims love for Indian millennials

OkCupid’s ‘Love are…’ reclaims love for Indian millennials

Worldwide online dating application OkCupid not too long ago launched the most recent electronic strategy entitled ‘Love was…’ that reclaims love for Indian millennials. The campaign try a conceptual deal with getting bespoke prefer, the sort that is special towards specific individuality, prices and aspirations. This venture recognizes and celebrates that each people was searching for an alternate method of really love – from intimate dates to discussing memes, and this individuality is actually valid, accepted and deserves to be recognized.

In 2020, ‘Love’ has started to become a cringey word and checking out the headlines would persuade your that relationship are dead and hidden – the facts but is fairly different! Engaging along with a million daters on OkCupid series usually. The venture attracts insight from user responses to over 3000 questions in the application, splitting stereotypes by what relationships indicate for internet dating Indian millennials. A sizable bulk become in-fact upbeat romantics with 88per cent guys and 87% women willing to select really love, or posses love locate them.

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